How to Turn Your Promotional Products Expense Into a Profit Center (03 May 2007) Did you know there are products that put pens, mugs and keychains to shame? They can cost less and bring measurable profits. Sometimes, these profit-producing promotional items may even be free.
10 Tips For Packaging That Sells Products To Boomers (03 May 2007) Boomers are a prime and growing target audience. Does your product speak to them? Does your product's packaging compel them to buy it? If not, you are missing a very important market segment. According to Rick Adler, founder of The Senior Network: "Simply based on population growth trends, if a product is marketed to the 50-plus audience and maintains its market share, it should increase in sales by 35 to 50 percent in the next 20 years. Conversely, a brand targeted at the zero to 50 age groups will be flat in sales."
Mortgage Originator Marketing – Differentiate or Die (03 May 2007) Are you struggling to attract clients? Need some fresh perspectives on how to market yourself differently? Learn how to give yourself an edge.
D.A.N.C.E. With Me (03 May 2007) Recently, a client asked what he could do to help my business, but I wasn't ready with the answer. A lot of us probably miss these opportunities because we don't think through what we need and how to respond when someone offers to help promote us.
Calling All Carbon-Based Lifeforms (03 May 2007) Many businesses want to market to all carbon-based life forms. They won't take the time to really understand their audiences from geographic, demographic and psychographic perspectives.
Demographics For the Masses (03 May 2007) Information is the lifeblood of the economy. That's especially true for businesses, because the ability to identify current customers and locate new customers makes the difference between boom and bust. So how do successful companies do it? Through targeted market research, which usually means arcane computer systems, large staffs, and six-figure budgets.
5 Ways to Use Your Business Cards More Effectively (03 May 2007) Contrary to popular belief, the best use of business cards is not making origami or collecting dust. But, in this article you will find 5 of the most effective ways to use your business cards on a daily basis!
To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring (03 May 2007) Whether you're a small business owner looking to brand your logo on a few items, or an artist who wants to showcase a new design, you can start branding your custom products online within minutes.
Has the Free Report Had Its Day? (03 May 2007) Everywhere one looks there are offers of Free Reports. The free report is now overused if not dead, but finding something to take its place is a challenge. This item considers several options and challenges you to come up with some innovative replacements.
7 Simple Marketing Tips (03 May 2007) Here are 7 simple marketing tips to help you boost your sales and profits quickly. All are easy to use and work for any business.
Promotional Mugs: Become a Part of the Legendary Coffee Experience (03 May 2007) Promotional mugs come in every imaginable shape, size and form from the elegant Café Grande numbers to the humble bistro mug and the perennial travel receptacle. You can get them in plastic, ceramic or stainless steel. Some come with or without lids and others are insulated.
Marketing Your Franchise Online (03 May 2007) You can inexpensively spread the word about your franchise opportunity online. What most people don't realize, however, is that there's more to marketing your business online that merely relying on web pages.
Make Out Marketing (03 May 2007) What is the single biggest fear of teenagers, business owners, and CEO's alike?
