Determining Marketing Effectiveness Even If You Didnt Track (03 May 2007) What if you've done a variety of marketing activities over the past year, but you did not establish any way to track the response? Now you don't know what worked and what didn't. Is there anything you can do now before you continue with your marketing efforts and potentially continue spending money on not-so-effective marketing activities?
Marketing A Misunderstood or Scary Product or Service (03 May 2007) What do you do if your business, product or service is something hardly anyone is aware of or understands? Or worse yet, if it is something they are afraid of or want to avoid? Here's three tips to help you market successfully even if this is your situation.
Is A Marketing Plan The Same Thing As A Communications Plan? (03 May 2007) How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document?
My Marketing Budget Is Small - How Can I Make The Most Of It? (03 May 2007) So what do you do if you're a small business owner and you have a very limited marketing budget? How can you market effectively all year long without breaking the bank. Here's one strategy you can use to get the most mileage out of whatever dollars you have to spend.
How To Market Effectively Even If No One Understands What You Do (03 May 2007) So how do you effectively market your product or service when one knows anything about them because you're in a new and emerging industry? How can you expect to get customers if no one understands what it is that you do?
Marketing Effectively to More Than One Audience (03 May 2007) What's a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan that tries to address both aspects?
One-A-Day Marketing Vitamins (03 May 2007) Is your business growing, or are you on a plateau in need of a boost to move up? I know that I always tell you it is best to have a positioning statement and a plan. But sometimes, you just need something to get you off square one. You need one-a-day marketing vitamins.
Powerhouse Marketing With Persuasive Postcards (03 May 2007) The lowly postcard is a powerhouse of a marketing tool with almost unlimited uses. Here are 10 reasons to consider a postcard for your next marketing effort.
Reach Thousands of Your Prospects, Absolutely Free (03 May 2007) I'm big on getting maximum marketing exposure at the lowest cost possible. After all, most small business owners don't have huge marketing budgets, so finding inexpensive ways to market is a necessity. Here's one technique I recently used that got my business great exposure and didn't cost me a dime!
What Does Your Logo Color Say About Your Business? (03 May 2007) Do colors really matter? Yes, they do. Different colors evoke different reactions and emotions. Make sure your logo mark, and all your other marketing materials communicate the personality tone of your business by learning what different colors mean.
Customers: The Key To Successful Marketing (03 May 2007) What can your prospects, customers and even your rejecters (those who visit but do not buy) teach you about successfully marketing your business? Everything! If you don't know why they buy or don't buy, and what they like and don't like about your business, product or service, you're going to have a hard time convincing them to do business with you.
Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline? (03 May 2007) Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully. And knowing what they are may be your first step to accomplishing all three for your business.
10 steps to promote your business (03 May 2007) Are you a small business or start up? Do you sometimes feel invisible? Here are ten low cost marketing ideas guaranteed to boost your profile.
8 Ways to Fill a Workshop in a Bum Economy (03 May 2007) Yes, you can fill a workshop when spending is down and buyers are wary. If your topic is clear, your marketing materials well-done, your product solid and your title catchy, success shouldn't be toug...
