Top 5 Design Tips to Create Eye-Catching Marketing Materials (03 May 2007) Great graphic design looks effortless, but it requires lots of attention to details. But you don't have to be a design guru to achieve expert results! Follow these five tips to create effective, professional-looking marketing materials for your small business.
Creative Marketing: Just Your Style (03 May 2007) You've enlisted some of the traditional marketing methods to sell your services: you received some publicity in your local paper; your website is up and running; and you're listed in the Yellow Pages. So why isn't the phone ringing off the hook? Maybe you're marketing strategies need to get more creative!
Five Most Common Mistaken Beliefs About Joint Venture Marketing (03 May 2007) Apart from being the fastest, easiest, and most profitable strategy for attracting clients and boosting profits in any small business, there are so many other advantages of joint venture marketing for all parties involved. So, why aren't all small business owners implementing joint ventures?
How Do You Get Past The Gatekeeper? (03 May 2007) Your potential joint venture partners may not pick up the phone themselves. They may have a secretary, or an assistant, or a receptionist that screens calls before putting the calls through to them, or someone that screens letters before putting the letters in front of them. These people are known as gatekeepers. Here are some tips for getting past the gatekeeper:
Five Joint Venture Marketing Skills A Small Business Owner Must Have (03 May 2007) For any joint venture project to be successful, the partners must possess certain skills that are required to choose the right deal, the right partners, and to promote the project effectively. I've outlined a basic skill set consisting of the five most important attributes below:
Simple Marketing Idea - Big Marketing Results! (03 May 2007) Sometimes the simplest marketing ideas can produce the greatest results. Here's one that is the very best way to start generating more word-of-mouth business consistently.
Marketing Plans... A Simple Approach To Get Off The Marketing Roller Coaster (03 May 2007) Many small business owners find themselves riding the Marketing Roller Coaster. You try to do some marketing when things are slow and you stop when things are busy. Even simple marketing plans can help you get off the roller coaster.
Fail Your Way To Small Business Marketing Success! (03 May 2007) Thomas Edison was reported to have been asked once how it felt to fail a thousand time when he was inventing the light bulb. His response was something to the effect of, "I have not failed a thousand times. I've learned a thousand things that do not work." Successful small business understand and apply this mindset to succeed in marketing.
Successful Surveys: 10 Tips for Better Results (03 May 2007) Why would you use an email or online survey when you could simply call your clients and customers and ask for their input? This answer - along with 10 tips for making the most of your survey - in this information-filled article.
Marketing Ideas Without Action Will Get You Nowhere! (03 May 2007) Marketing plans are very necessary to your small business success. But, they're not the end all answer. If you don't have any way to put your marketing plans into play, they won't produce any results.
Words that Sell (03 May 2007) We all know the English language contains hundreds of thousands of words. But did you know that only 21 of them can easily sell your clients? Yes! It's true. When you know what these proven words are and how to use them to your company's benefit, you'll save both time and money when selling to prospects. In fact, once you master the use of these 21 words, your business will quickly get the results it deserves.
How to Write Irresistible Promotional Pieces that Attract More and Better Clients (03 May 2007) Whether you're creating a sales letter, a brochure, a newsletter, or any other business promotional piece, you need to write in a way that not only explains your product or service, but that also compels your prospects to contact you. A well-written promotional piece entices people to seek out more information, whether it be via a phone call, an e-mail, or an in-person visit. A good promotional piece also showcases your professionalism and your creativity.
Did Jesus Get Killed for Practicing Interruption Marketing? (03 May 2007) The author discusses Seth Godin's definitions of "Permission Marketing" and "Interruption Marketing," bringing an interesting insight into the murder of Jesus at the hands of religious politicians.
Postcard Mania (03 May 2007) Postcards are becoming the rage for direct mail. This article will give you some insights on how to make effective use of them.
Standards for Dry Washing and Pressure Washing in Mobile Car Care (03 May 2007) Dry Wash and Pressure Washing Auto Detailers should educate their customer as part of the marketing process. Mobile auto detailers need to understand customer buying behavior and preconcieved notions of car washing.
