Logo Facts (03 May 2007) What makes one logo better than another?
Why do you need a logo?
How does your current logo stand up?
Love My Dentist (03 May 2007) I love my dentist! When is the last time you could say that
about yours?
Loyalty Cards Systems – Beware, Some Should Be Avoided (03 May 2007) A loyalty card scheme can help a retail or hospitality business's marketing efforts to be far more effective. If you are considering setting up such a scheme, make sure that you select one that collects customer data at a sufficient level of detail to enable you to understand individual customer behaviour.
Loyalty Cards – Tips To Consider Before Committing To One (03 May 2007) With the growth of larger stores, a relatively new marketing component -- the loyalty card - has been added by many retail outlets. This is in an attempt to offset the lack of personal contact in the larger stores, and with that, the lack of knowledge of individual customers. A loyalty card -- with its unique customer ID -- provides the vital link between products sold, and customer demographics.
Make It A Threesome (03 May 2007) What if -- every time you had a networking appointment with someone -- you invited a third person. Sound like a ridiculous concept? Why on earth would you want to do this? Aren't you taking the focus off of your business and putting it on someone else's? Here are 5 reasons why multiple meetings are beneficial.
Make Out Marketing (03 May 2007) What is the single biggest fear of teenagers, business owners, and CEO's alike?
Make Your Marketing Solve a Problem (03 May 2007) Guest Author Wendy Maynard writes, "You may be engaged in a marketing activities that are working against you. Or, at the very least, are making sales more difficult. Instead of focusing on YOU, market yourself as an innovative problem solver."
Making Money the Right Way with Niche Products (03 May 2007) No doubt your Inbox is filled on a daily basis with offers to join money-making programs on the Internet. If you're like me, you don't want to miss out on turning a profit (everyone else seems to be!), but you're not sure where to begin.
Making the Intangible Real (03 May 2007) You can help others grasp the essence of something intangible - something that can't be seen or touched - by using a tangible item to convey a message about it.
Making Your Mark With The Millennials (03 May 2007) The generational cohort spawned by the Baby Boomers is variously referred to by sociologists as "Generation Y," "Cyberboomers," the "Echo Boom" or the "Millennial Generation"---or more simply, "The Millennials." Weaned on digital technology in the midst of the information age (they could surf the Net before they could walk), these young folks are introspective, highly critical, and mighty independent (they make cold, calculating Gen-Xers seem warm and fuzzy by comparison).
Managing Your Marketing Mirror: Full-Length or Mosaic? (03 May 2007) Between cost and fuzziness of results, it doesn't surprise me that it is the CEO or owner who directly oversees marketing in small to medium service firms. But with all the demands on their schedules, CEO marketers don't have the temporal bandwidth to proactively integrate marketing activities and ensure consistency across the board. The result: Marketing that mirrors the company as a mosaic rather than as a full length image.
Market Planning -- Getting the Word Out (03 May 2007) Market planning is the hands-on road map for growing your business. It's the "what, when, where, and to whom" of selling--the way to coordinate your career goals and business plan with your sales activities to be sure you're effective, efficient and profitable.
Marketing - The One Marketeer (03 May 2007) Every day you need to allocate time to marketing your product or service. DO NOT fall into the trap of saying - "I'll do it tomorrow, I'm too busy today." Overall, you need to spend about 20% of your time on marketing...
Marketing 101: The Power of Marketing (03 May 2007) When you hear the word "marketing" what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing.
Marketing A Misunderstood or Scary Product or Service (03 May 2007) What do you do if your business, product or service is something hardly anyone is aware of or understands? Or worse yet, if it is something they are afraid of or want to avoid? Here's three tips to help you market successfully even if this is your situation.
Marketing Effectively to More Than One Audience (03 May 2007) What's a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan that tries to address both aspects?
Marketing Flat? Is It Your Plan or Your Vision? (03 May 2007) 60+ hour workweeks, cash flows that constantly keep you up at night, stress and more stress again. Payroll due in two days (where the heck is that going to come from?) Does this sound like your business?
