If My Work is Good Enough (03 May 2007) Don't you think that good work should speak for itself...that
if you're good enough at what you do, you shouldn't have to
hustle up business?
Image is Key to Your Marketing Success (03 May 2007) In virtually any business first impressions are lasting impressions. Most people have heard this statement for years, and yet some people completely ignore the first impression they are conveying to ...
Increase Your Sales By Following-Up (03 May 2007) The difference between a successful business and one that just gets by is that the business that is just getting by thinks that the marketing is over when the sale has been made. One of the main reasons customers stop buying from a business is because of apathy after the sale. You must have a follow-up program.
Inform vs. Excite (03 May 2007) A lot of marketing doesn't do the whole job. It informs, but doesn't excite. The fact is, it doesn't matter if you have the best product if you're not getting prospects excited. If you don't excite your prospect, you won't sell your product. So, how do you excite your prospect?
Insiders Secret to Selling Mailing Lists (03 May 2007) If you've got a mailing list of at least a thousand names or more, you're
sitting on a gold mine. All it takes is for you to get the word out that you've got a mailing list for rent, at a competitive price, and you should be home free!
Is A Marketing Plan The Same Thing As A Communications Plan? (03 May 2007) How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document?
Is It Time To Revisit Your Marketing Strategy? (03 May 2007) Small & Mid Sized Business owners, have you revisited your marketing strategy lately? Your Marketing ROI? Is my target market still the same? During difficult economic times, many companies abandon their target market strategy completely. Before you determine what your marketing plan is, re-examine your target market. Supplement your existing customer data with a little market research. Is my company and product/service positioning still relevant? Think, Strategize, Act and COMMUNICATE.
Is Your Company A Member Of The Community? (03 May 2007) Do you come across to your local community as an out of town business? Does most of your business come from outside the local area? How much business are you missing out on, from those closest to you?
Keeping Pace with Business Marketing (03 May 2007) Want your business to stay afloat in today's highly competitive business environment? This article helps you understand these changes and bring your business marketing strategies into the twenty-first century.
Keeping your Business Card visible (03 May 2007) Business cards may be tossed, filed away, or better yet kept in a place where it is visible. If you want to have a better chance at having your card kept, read through this article.
Keeping Your Customers through Loyalty Marketing (03 May 2007) What exactly is the best-kept secret behind incredibly successful businesses? Is it keeping up with the trends? Having an excellence workforce who will make sure that your company is working in tip top shape? Or is having a loyal client base who will not only keep on going back to you whenever they need your products or services but they are also the ones who will help your company get more attention from other people through good word of mouth.
Keeping Your Mailing List Clean and Efficient (03 May 2007) Your mailing list retains its value best if it is kept clean and efficient. This report will first talk about why you should maintain your list in this manner.
Lead Generation 101 (03 May 2007) Once you get your streamlined sales force up to speed, it's going to need more people to talk to. Leads! We need more leads. Who hasn't heard that recently? Learn hard hitting ways to get more leads into your business.
Linking Features & Benefits (03 May 2007) By linking features and benefits, we give ourselves an opportunity to understand and construct effective messages, for both marketing and other purposes.
Listen To What The Marketing Experts Say (03 May 2007) Listen To What The Marketing Experts Say - But more importantly, watch what they do. If you do much online shopping, you're sure to have seen some great, and not so great, sales letters urging you to get that oh-so-fabulous product that will solve...
Loan Officer Marketing – How Branding Shapes Your Prospects Perceptions (03 May 2007) In the real estate community, the rule - Never judge a book by it's cover, doesn't apply. You're instantly judged by realtors. Learn how you can brand your services to shape their opinions and pre-sell them on your services.
