Great Marketing is Like Making a Great Movie (03 May 2007) Director and Marketing Pro reveals the secrets film directors use to capture an audience's attention (marketshare), stand out from the competition (positioning) and other oscar-winning tips for success for business owners or entrepreneurs. Includes list of marketing tools under $20.
Guerrilla Marketing in Action (03 May 2007) There are many examples over time that have passed the guerrilla test. I will save those for another speech, article or book. For now I would like to share examples of Guerrilla Marketing in Action. I have actually seen these in just the past few months. Someone out there is using a whole lot of imagination and not spending gobs of money to market. Here we go with some examples of non-traditional marketing observed; odd places for media; unexpected messages that work.
Has the Free Report Had Its Day? (03 May 2007) Everywhere one looks there are offers of Free Reports. The free report is now overused if not dead, but finding something to take its place is a challenge. This item considers several options and challenges you to come up with some innovative replacements.
Have Something Good To Say (03 May 2007) If you don't get this right, you can just forget about everything else...your advertising will fail miserably if you don't have something good to say.
Have You Tried Cause Marketing? (03 May 2007) Improve your company's image by partnering with a nonprofit. Here's how to get started.
Hermey Wants To Be A Dentist (03 May 2007) Creating and implementing a marketing plan is the key to the long-term success of your small business.
How Do You Get Past The Gatekeeper? (03 May 2007) Your potential joint venture partners may not pick up the phone themselves. They may have a secretary, or an assistant, or a receptionist that screens calls before putting the calls through to them, or someone that screens letters before putting the letters in front of them. These people are known as gatekeepers. Here are some tips for getting past the gatekeeper:
How Do You Know Your Clients Cant Pay More? (03 May 2007) "My clients can't afford higher rates." When more than 330 business owners and self-employed professionals checked off reasons why their income was not going through the roof, this statement was chosen more often than any other.
How Effective Customer Surveys Will Help Innovate Your Business (03 May 2007) Learn what makes your customers tick and what ticks them off. Effective customer surveys are the key to innovating your business and giving your target marketing exactly what they are looking for.
How Gratitude Works (03 May 2007) Want to know what the highest-impact, lowest-cost tool is in your marketing toolkit? First, here are ten reasons to start using this tool right away:
How to Earn the Right (03 May 2007) Marketing your professional services is a lot like dating: you have
to earn the right to be intimate.
How to Expand Your Target Markets (03 May 2007) Are your products or services geared towards only one
target market? You can increase sales and profits by
increasing your target markets. Below are some creative
ways to increase your target markets by using your existing
products and services you're selling right now.
