Doing it with Class! (03 May 2007) Your business card has more uses than you think. How do you make appointments with your clients when talking to them in person? Find out how to make sure they do not forget.
Dont Use Yourself as Your Pricing Yardstick (03 May 2007) "I wouldn't pay more than what I charge now." If you are not a member of your target market, toss this thought about your own preferences out the window this very minute. What you consider a reasonable price has nothing to do with how they spend money.
Dynamic, Digital Multimedia Solutions (03 May 2007) "Digital multimedia creative solutions" are today's buzzwords of communication and the media. This is say how these artistically crafted advertising designs/creative solutions work wonders for a huge spectrum of vertical markets across the globe.
E-commerce : The Bottom of Pyramid Approach (03 May 2007) Bottom Of Pyramid (BOP) philosophy of Mr. C. K. Prahalad and e-commerce... How BOP thinking can change the way e-commerce companies, Internet marketers and advertisers perceive their model and how they can alter their campaign to build the trust between online community who is wary off the phishing, hacking, security of their personal data etc. which is stopping the boom of e-commerce industry.
Earning the Right To Sell With Stats — 10 Steps to Greatness (03 May 2007) Baseball players use stats to tell the story of their season and their career. Those of us in business could learn a thing or two from baseball players about using stats to size-up our careers and experience and to help us sell. Use these 10 questions to create your own awesome stats.
Everything Youve Ever Learned About Marketing Is Wrong (03 May 2007) Everything you've ever learned about marketing and advertising is WRONG. Everything you've ever heard everything you've ever tried, everything you've ever done, it's all WRONG.
Fail Your Way To Small Business Marketing Success! (03 May 2007) Thomas Edison was reported to have been asked once how it felt to fail a thousand time when he was inventing the light bulb. His response was something to the effect of, "I have not failed a thousand times. I've learned a thousand things that do not work." Successful small business understand and apply this mindset to succeed in marketing.
Feature Your Benefits (03 May 2007) Sales Copy… eventually every small business owner must consider what needs to be included in order to produce a successful advertisement or piece of marketing material. You begin with a fancy graphic...
Five Joint Venture Marketing Skills A Small Business Owner Must Have (03 May 2007) For any joint venture project to be successful, the partners must possess certain skills that are required to choose the right deal, the right partners, and to promote the project effectively. I've outlined a basic skill set consisting of the five most important attributes below:
Five Most Common Mistaken Beliefs About Joint Venture Marketing (03 May 2007) Apart from being the fastest, easiest, and most profitable strategy for attracting clients and boosting profits in any small business, there are so many other advantages of joint venture marketing for all parties involved. So, why aren't all small business owners implementing joint ventures?
Focusing Your Marketing Efforts (03 May 2007) There are so many different ways to promote your company -- and you can pour a lot of time and energy (not to mention money!) into marketing without really getting anywhere. That is, unless you have a strategy and know where you want your efforts to take you. Start by asking yourself the following questions...
Free or Not Free – That is the Question (03 May 2007) You may be in business for yourself or as a small company, but no matter what, especially if you just started this business, you need publicity!
Generational Marketing (03 May 2007) Having run a multi-state franchise company with multiple brands it became obvious to me early on that if one were to properly respond to the needs and desires of your customer base; you must indeed, understand generational marketing.
Getting More From Your Customer (03 May 2007) Want to find out the secret to increasing the level of satisfaction your customer has with you and your business, AND how you can get them to buy more from you?
Global Market in the Cyber world—Go and Get It ! (03 May 2007) The article discusses the enormous business prospect that Internet has opened up for people across the world. Provides a guideline on the criteria to look for before assigning a design project to any company and the advantages of assigning design projects to off shore companies.
