Creative Online Marketing For Salespeople and Business Professionals (03 May 2007) Online marketing should be a supplement for any business professional that is prospecting for new clients. There are free ways to market yourself online that will work for you 24 hours a day while you perform traditional prsopecting, like cold calling.
CRM: Strategic Engine or Just Another Tool? (03 May 2007) CRM…strategic engine or just another technology tool? How would you answer this question about your company's CRM initiative? It depends on how honest you are in answering some other questions, including:
Customers: The Key To Successful Marketing (03 May 2007) What can your prospects, customers and even your rejecters (those who visit but do not buy) teach you about successfully marketing your business? Everything! If you don't know why they buy or don't buy, and what they like and don't like about your business, product or service, you're going to have a hard time convincing them to do business with you.
D.A.N.C.E. With Me (03 May 2007) Recently, a client asked what he could do to help my business, but I wasn't ready with the answer. A lot of us probably miss these opportunities because we don't think through what we need and how to respond when someone offers to help promote us.
Deceptive Marketing and Procrastination (03 May 2007) Procrastination is every marketers worst nightmare. Procrastination is when your customers,
downline or other prospects sit on the fence before making a
decision. Dective Marketing is like promoting a chocolate bar in a child's hand as it always looks larger, until
you buy one and it is gone in two or three quick bites.
Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline? (03 May 2007) Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully. And knowing what they are may be your first step to accomplishing all three for your business.
Demographics For the Masses (03 May 2007) Information is the lifeblood of the economy. That's especially true for businesses, because the ability to identify current customers and locate new customers makes the difference between boom and bust. So how do successful companies do it? Through targeted market research, which usually means arcane computer systems, large staffs, and six-figure budgets.
Determining Marketing Effectiveness Even If You Didnt Track (03 May 2007) What if you've done a variety of marketing activities over the past year, but you did not establish any way to track the response? Now you don't know what worked and what didn't. Is there anything you can do now before you continue with your marketing efforts and potentially continue spending money on not-so-effective marketing activities?
Devious and Deceptive Packaging (03 May 2007) Have you read anything in the news lately about childhood
obesity, Jose Canseco and steroids, or fat free foods? Where is
the truth in any of that? If only we lived and shopped in a pure world where labels told the whole truth and nothing but the truth.
Did Jesus Get Killed for Practicing Interruption Marketing? (03 May 2007) The author discusses Seth Godin's definitions of "Permission Marketing" and "Interruption Marketing," bringing an interesting insight into the murder of Jesus at the hands of religious politicians.
Directional (Not Direct) Marketing (03 May 2007) Those who believe the web is not a direct response medium should think again. A recent study conducted by AdKnowledge and published in their recent "Online Advertising Report" suggests that 60 percent of total website conversions occurs in the first half-hour. In other words, based on the study the bulk of your visitors will likely buy within the first 30 minutes.
Do You Have a USP? (03 May 2007) Discover the importance of creating a profit pulling USP for your small business.
Do You Know Where Your Email Address is Today? (03 May 2007) eMail addresses are often hidden from a potential business associate or customer. You may think you are protecting yourself against spam but in reality, you are protecting yourself from gaining more business.
Does The Market Really Want It? (03 May 2007) Why do the majority of businesses and new products fail in within their first year? The answer is simple. Lack of market research. You may think you have the greatest idea, product or service but unless people want it, you won't succeed. Find out how to make sure you have a winning idea.
