Business Cards that Make Them CALL (03 May 2007) Business cards are handed out freely but if you want someone to take notice then make sure your card is more than just another card. Read through this article for a great tip on getting people to hang on to your business card and actually give you a call or visit your place of business.
Calling All Carbon-Based Lifeforms (03 May 2007) Many businesses want to market to all carbon-based life forms. They won't take the time to really understand their audiences from geographic, demographic and psychographic perspectives.
Catalogs are Selling Machines (03 May 2007) If you've got a mailbox, you're no doubt aware of the popularity of catalogs. People love to look through catalogs, and more important, they love to buy from catalogs. But mailing catalogs can be expensive. You've got to send a lot of them out, and many of them are going to non-productive destinations-- in other words, most mailings don't just go to sure-fire customers.
Celebrity Product Placement: A Primer (03 May 2007) With more and more companies wanting to integrate their products into the lives of celebrities, now seems like a good time to take a closer look at Celebrity Product Placement, describe three common approaches, and outline what steps can be taken to guarantee results.
Client Attraction Technique #3: Study the Competition! (03 May 2007) One very powerful and cost-effective marketing strategy is to study the competition... How best they operate, what they lack and then how to capitalise on it!
Colorado Creative Music Case Study Part 4 (03 May 2007) Since Darren Skanson is the only investor in the company so far, the return on equity figures are somewhat relative, showing relation between the net income and Darren's investment into the company. However, the figures, as those of net profit margin, show the trend towards return on equity decreasing. This indicates growing expenses of the firm with relatively stable income, which along with the sales volume grows, but not in the rate comparable to the expenses. To be attractive for potential investors, the company has to leverage its income and expenses figures.
Connecting With Your Clients (03 May 2007) Many service professionals tell me that they are uncomfortable with the idea of marketing -- but they don't realize that marketing is nothing more than building up a rapport with your prospects. Here are seven basic principles for connecting with potential clients and turn them into loyal customers.
Consider Consumer Psychology (03 May 2007) An investigation of and understanding of consumer psychology can greatly enhance your marketing campaigns
Consistent Marketing Provides Big Rewards (03 May 2007) Being inconsistent when it comes to marketing your business can be a recipe for disaster. Nothing is more irritating to a potential customer than inconsistency. Here are a few areas to think about to rev up your marketing efforts on a consistent basis.
Corporate Cleavage (03 May 2007) I enjoy cleavage as much or even more than the next guy. However, after reading my latest issue of Men's Health magazine, I checked my Encarta dictionary and looked up the word "cleavage". There is business science in 'them der hills'!
Coupons that Work (03 May 2007) Coupons are used by almost everyone. If you want to have your coupon kept and used then read through this article on producing coupons for getting a better response rate.
Create Free Internet Buzz with Your Workforce (03 May 2007) Creating buzz and internet visibility can be easy with a little planning and some coaching of your workforce. Find out how to get employees and other advocates to start creating a steady buzz about your organization.
Creating And Maintaining A Mailing List (03 May 2007) Starting to collect proper information to create a mailing list is not difficult, once you know how to proceed. In this report, uses for mailing lists are briefly described.
Creating Your Future with a Marketing Plan (03 May 2007) Almost everyone who dreams of starting their own business is familiar with the fact that they should create a business plan. However, often that's where many people stop. When you created your business plan, what did you do with it? You actually have the base for the next step, which is creating your marketing plan. Without the plan of how you are going to market your business, the business plan is just an empty jumble of words speaking of dreams and desires. The marketing plan takes those dreams and creates a strategy for how to make those dreams come true.
Creative Marketing: Just Your Style (03 May 2007) You've enlisted some of the traditional marketing methods to sell your services: you received some publicity in your local paper; your website is up and running; and you're listed in the Yellow Pages. So why isn't the phone ringing off the hook? Maybe you're marketing strategies need to get more creative!
