Why You Buy, Part Two (03 May 2007) Which are you more likely to buy, a chair that costs $40, or the same chair "on sale" for $50, with a $120 "original price?" A new science may have the answer.
Wooing Women With Packaging (03 May 2007) In just one month three California vineyards have introduced new wine product lines specifically targeted to women. The product offerings are intriguing with names such as "White Lie" and "Mad Housewife" to the latest introduction "Working Girl White." These wine companies are responding to the message: A wine just for women.
Words that Sell (03 May 2007) We all know the English language contains hundreds of thousands of words. But did you know that only 21 of them can easily sell your clients? Yes! It's true. When you know what these proven words are and how to use them to your company's benefit, you'll save both time and money when selling to prospects. In fact, once you master the use of these 21 words, your business will quickly get the results it deserves.
Work Smarter: New Opportunities with Internet Market Research (03 May 2007) Ranking highly in search results is extremely effective in ensuring that potential customers will find you at the most opportune time within the buying cycle - when they are ready to learn, compare, and of course, buy! This is critical to any organization with an online presence.
Writing Sales Letters That Sell (03 May 2007) To be successful in business you have to know how to sell. But being good at live sales techniques is not good enough. You have to know how to translate your oral sales pitch to written form. Being able to write a conise, well-crafted, persuasive sales letter can make the difference between success and failure.
Your Company Need More Marketing? Or Just Better Marketing? (03 May 2007) Many sales problems can be solved by improved marketing. Selling harder is often not the solution. More . . . or just better . . . marketing may be what's needed. Marketing presents a special problem...
Your Ideal Client (03 May 2007) Marketing and selling to the right people - your ideal client - eliminates waste of time and effort. Find out how to determine who these right people are.
Your Marketing – From The Couch To The Cash Register (03 May 2007) When you put time or money into any marketing plan, your only
objective is to MAKE A SALE. Are you sure your marketing is going to
get your customer from their couch to your cash register?
Your REALTOR® Marketing Plan (03 May 2007) A step by step process to help REALTORS develop their marketing plans.
