What to be Successful? Marketing Makes the Difference (03 May 2007) When you hear the word "marketing" what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing...
What You Must Know When Marketing Your Business (03 May 2007) Marketing is both an art and a science. Anyone who says differently probably isn't doing very well marketing his or her business. On the art side, intuition definitely plays into the equation. On th...
Whats The Shelf Life Of Your Marketing? (03 May 2007) Discover how to keep your marketing fresh in your prospect's minds so they think of you when they're ready to make a purchase.
Whats Your Marketing Weak Link? (03 May 2007) Your marketing weak link could be undermining the rest of your marketing. It is vital that each link in your marketing system supports and builds upon the previous link. Each link must bring your customer closer to the next sale. Any link that takes the customer further away from the sale, makes your marketing program inefficient and causes you to lose money.
When Do You Stop Marketing To Customers? (03 May 2007) Are you afraid of alienating your customer with your marketing? Do you always feel like a stranger in their inbox? Do you know specifically when to keep marketing, and when to stop? Well, stop looking so puzzled because here's the answer.
When The Stars Align - Choosing the Right Entertainment (03 May 2007) Savvy event producers follow the Golden Rule: know thy audience. The right
band, comedian or speaker will drive ticket sales, help secure sponsors and
generate the right amount of excitement, glitz and glamour for the occasion.
Indeed, the most carefully considered entertainer can reach far beyond the event, generate a great deal of publicity, and build equity for your client or cause.
When You Need More Than Magic To Keep Your Marketing Going (03 May 2007) Master Practitioner in the Laws of Attraction and a Marketing
Master, Catherine Franz, talks about how it takes more than
magic to keep your marketing going. She shares tips and
techniques on how to change the energy in your marketing
strategy and campaign. At the same time she inspires and
motivates -- gives that extra feeling of "YES, I can do it."
Read and enjoy the inspiration and at the same time plant
a new seed in your marketing garden.
Who is Your Perfect Client (03 May 2007) Did you ever have the feeling that the client or customer you were dealing with might be bad for your business? Is the customer always right? Dealing with the "wrong" customer can be a time waster. What can you do to have only perfect customers and how do you know them when you see them?
Why Insight and Flexibility is More Important than Perseverance in Marketing (03 May 2007) Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service. This is one of the marketing principles that doesn't seem to be taught successfully.
Why Pay for Online Press Release Distribution? (03 May 2007) There are a number of services that will distribute your online press release for free. But are they really doing you any good? Former TV anchor and radio talk show host George McKenzie relates his experience in the "paid vs free" debate.
Why Problem Based Positioning Is A Psychological Magnet (03 May 2007) Are you struggling to create a memorable positioning statement or USP for your marketing? Do you want to stand out from your competition, but the uniqueness of your business seems to elude you? Here's a sneaky, vital secret that turns conventional marketing psychology on its head.
Why Surveying Matters (03 May 2007) One of the most important things you can do as a business owner is keep your ear to the marketplace by listening to your customers. This article provides best practice recommendations for using web-based surveying tools to integrate customer feedback into your product development cycle.
Why You Buy (03 May 2007) Why do existing Mercedes owners pay $7,000 more for the same car as new buyers? The latest research shows that we aren't as rational as we think. Profit and protect yourself with the latest findings of behavioral economics.
