The Importance of Interpersonal Communcation Skills (03 May 2007) Interpersonal Communications is the transmission of information from one person to another and their understanding of it through the use of common language or symbols. It happens always at all times whether you want it to happen or not.
The Power Of A Story (03 May 2007) If you want your marketing to be effective, you absolutely must connect emotionally with your prospects. And one of the best ways to do that is by telling a story.
The Power of because... (03 May 2007) Using the word 'because' in your message will help you write more persuasive copy and help your readers understand why they should respond to you.
The Right Logo (03 May 2007) Choosing a logo best suited for your company's business.
The Right Way to Launch a Product or Service, Apprentice-Style (03 May 2007) Everything you need to know about launching a new product or service you can learn from ... TV? Well, maybe not everything, but the first episode of the 2005 fall season of The Apprentice with Martha Stewart illuminated plenty of marketing lessons that you can learn from.
The Top 10 Ways to Market your Business or Professional Practice Without Advertising (03 May 2007) Every business and professional practice MUST be in the public eye. You need customers! Folks need your goods and services -- it's a mutual alliance for mutual benefit! But if potential clients and customers don't know you exist, or can't find you, you will go bankrupt! They won't benefit from your services, and you won't make any money. So, marketing is a necessity. Advertising is one form of marketing, but it's terribly expensive. Here are the Top 10 alternatives:
The Top 10 Ways to Market your Business or Professional Practice Without Networking (03 May 2007) While focused, strategic networking is usually the most efficient way to build your professional practice, there are many other ways to market your business. Personal networking may not be appropriate in some areas, or for certain types of services, and some people simply don't like to do it. The following are the Top 10 methods my clients have used to increase sales and grow their practices without networking:
The X Factor (03 May 2007) You're finally in the "Top 10" of the search engines; you're thrilled--but that excitement quickly turns to confusion when you begin to realize that your business hasn't improved. What went wrong?
Tie-In With Others To Maximize Your Business Leverage (03 May 2007) Many businesses today fall behind because they fail to use all the leverage that is available to them. Leverage simply means being able to do more with less. One of the best and yet overlooked forms of leverage is tie-ins with others.
Tips for Trade Show Rentals (03 May 2007) Trade show rentals are an economical and convenient solution for your exhibit. They lend you the flexibility to change things for every show, and eliminate your costs of maintaining and storing a trade show booth of your own. Exhibit rentals are an especially good choice for a small business.
To All Internet Marketers - How To Get My Business? (03 May 2007) More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game.
To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring (03 May 2007) Whether you're a small business owner looking to brand your logo on a few items, or an artist who wants to showcase a new design, you can start branding your custom products online within minutes.
Top 10 Dos and Donts for an Effective Business Referral Network! (03 May 2007) Every business - particularly small, entrepreneurial or professional businesses - must have a powerful referral network. It is very unlikely (and terribly expensive) to "advertise your way to success". Without tons of capital, it can't be done. It is far more effective, and more fun, to create an effective network that sends you clients, supports your business, and makes you money. Unfortunately, most professionals confuse effective networking with passing out business cards and schmoozing. They are NOT the same. Here are my Top 10 Tips for a network that will help you build your business.
Top 10 Tips To Market & Build Your Professional Practice (03 May 2007) In building and running a professional practice (or any small business or a home-based business), there are many items that must be monitored closely. As a small operation, you can't afford to find out too late that a critical aspect of your business has gotten off-track! This list looks at 10 items to emphasize at the start of a new year, or any time you want to rapidly grow your business in a short period of time.
Top 10 Ways to Create and Manage Opportunity (03 May 2007) Most of us are used to the concepts of risk management or time management. Many of the same principles can be applied to creating and responding to opportunities. Instead of thinking of opportunities as just "coming along", you can actually increase the number of opportunities available to you, and there are specific principles you can use to assess whether a "possibility" has real "probability" and "profitability" for you. In times of rapid change, increasing the number of options you have available, and a system for prioritizing and responding to possibilities are critical business functions.
Top 5 Design Tips to Create Eye-Catching Marketing Materials (03 May 2007) Great graphic design looks effortless, but it requires lots of attention to details. But you don't have to be a design guru to achieve expert results! Follow these five tips to create effective, professional-looking marketing materials for your small business.
