Standards for Dry Washing and Pressure Washing in Mobile Car Care (03 May 2007) Dry Wash and Pressure Washing Auto Detailers should educate their customer as part of the marketing process. Mobile auto detailers need to understand customer buying behavior and preconcieved notions of car washing.
Strategic Marketing and Tactical Marketing Know The Differences And Profit (03 May 2007) There's a HUGE distinction between Strategic & Tactical marketing. Your strategic marketing plan has to do with first developing "something good to say", then determining "how to say it well". Your tactical marketing plan is all about where and how you execute your message. Learn the difference and profit.
Strategic Philanthropy -- Part 1 (03 May 2007) This little known strategy works to increase your company's profits while doing good things for the community and developing a great reputation. Learn how to make the community see your business as a golden beacon and flood you with more business because of it.
Stuck With A Zero Marketing Budget For Client Gifts? (03 May 2007) Don't have a planned budget to give your clients gifts? Welcome to the club! Here's a psychotactic that's so simple. You will wonder why you never thought of it before! How to keep clients with a zero marketing budget!
Successful Surveys: 10 Tips for Better Results (03 May 2007) Why would you use an email or online survey when you could simply call your clients and customers and ask for their input? This answer - along with 10 tips for making the most of your survey - in this information-filled article.
Sum of Its Parts (03 May 2007) I just spent a week at the beach with my
family and, as much as I vowed not to think
about work, stumbled onto a highly relevant
lesson for marketing professional services.
Target Marketing - What Are You Aiming For? (03 May 2007) Is traditional advertising still viable in today's market? Only if you have a huge advertising budget. But what about small and medium size businesses? How can they effectively get the attention of and communicate with their market? The answer is to find the best target and get their attention by getting personal and building trust. This is much more efficient and cost effective than traditional mass media marketing.
Testing And Tracking Your Business (03 May 2007) The purpose of testing is to increase the response rate to your ad or offer. For instance, you could write a sales letter and test out different headlines for the ad. Often a headline can make all the difference in your response...
The Advantage and Consequences of New Economy Marketing (03 May 2007) There's more to spend money on so there's less disposable
income. Quite often there's just one parent instead of the
traditional two parents. Safety and security is important,
Quality and value are more important than ever. People are
willing to pay more for desired quality. People are also
willing to withdraw from the unnecessary and focus on
essential stuff, and Convenience is extremely important.
Consumers... read more
The Art of the Business Card (03 May 2007) If you want to make sure your memory is excellent, create a business card that is designed to help. Read through this article on how your business card can lead to a better memory.
The Battle of Positioning -- Altruism or Paranoia? (03 May 2007) Do we prosper more from paranoia or can we actually prosper more from altruistic behavior by entering into relationships of reciprocation.
The Beginners Mail Order Business Guide (03 May 2007) The following is designed to provide a check list for new entrants into the mail order field. Each mail order business is different, but there are common elements that apply to most mail order businesses, as well as some specific characteristics that may vary from business to business.
