5 Ways to Use Your Business Cards More Effectively (03 May 2007) Contrary to popular belief, the best use of business cards is not making origami or collecting dust. But, in this article you will find 5 of the most effective ways to use your business cards on a daily basis!
6 Article Marketing Smarts: How To Get More Reprints And Exposure (03 May 2007) Article marketing is the latest buzzword for marketers looking to promote their sites and products online. But how do you define article performance? One way to measure article performance is by checking how many times your article has been picked up and reproduced on various sites.
7 Simple Marketing Tips (03 May 2007) Here are 7 simple marketing tips to help you boost your sales and profits quickly. All are easy to use and work for any business.
8 Ways to Fill a Workshop in a Bum Economy (03 May 2007) Yes, you can fill a workshop when spending is down and buyers are wary. If your topic is clear, your marketing materials well-done, your product solid and your title catchy, success shouldn't be toug...
9 Packaging Trends That Will Connect You With Consumers (03 May 2007) Today's consumer is a moving target. Choosing the right consumer and the right demographic to target is an important decision. Monitoring what is hot and what's not can dramatically influence a package design's success or failure. Package design is an integral way to connect with your customer. But do you clearly understand the needs and wants of these elusive markets?
A Perfect Partnership for Business (03 May 2007) Socially Responsibility Marketing or sponsorship if you will, is a perfect collaboration in consdiering the similarities that entrpreneurs and non-profits have in common. Socially Responsiblity Marketing is value-driven, highly motivate, creative risk takers. It's a investment or partnership between two parties who work together for a mutual benefit.
Alarming Marketing Trend (03 May 2007) One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we...
Always Sell To New Eyes And New Ears (03 May 2007) One of the hardest things for you to do as an advertiser to do is to step into your prospect's shoes and really understand what makes him buy, and to find out how the prospect reacts to your marketing and advertising efforts.
Are You Playing Checkers or Chess? (03 May 2007) When you think about how to attract more clients for your professional services, are you playing checkers or chess?
Be Prepared for Marketing (03 May 2007) For most businesses, making a sale is all important. However, despite the amount of effort and attention given to getting sales, there is often no attention given to developing and effectively implementing a systematic marketing process. There are many things that can go wrong between the point of the customer first developing an interest in your product or service and the time of making the sale. Despite knowing this, very few businesses actually take proactive steps to nurture the progress of a sale. In sales and marketing, as in life, preparation makes a world of difference.
Being Visible on a Budget (03 May 2007) So visibility is good for business. But how do you get visible with limited resources? Here are some programs I recommend.
Benefits of Developing & Maintaining a Database (03 May 2007) In this report, you'll see some examples of the benefits of developing
and maintaining a database. Then, the specific information that a database can contain will be detailed.
Big Ticket Marketing in 28 Minutes (03 May 2007) A recent article notes how many mainstream retail companies are using the standard 28 minute infomercial to more effectively target customers and sell their products. In this article I highlight some of the most important statistics around using an infomercial for Big Ticket Marketeting. But more importantly, I point out several principles that are common between internet, direct and infomercial marketing of Big Ticket Items.
Boost Your Business With Testimonials (03 May 2007) Testimonials can dramatically increase your business. But very few businesses use them correctly or even know how to get effect testimonials. In this article you will learn how to get the best testimonials and how to strategically use them for maximum impact.
