Alert Marketing - Get Google Search Results By E-mail (03 May 2007) Sometimes our jobs as marketers means we need to look beyond the obvious. Google, for example, offers their Google Alerts service. At first glance, this may seem most useful to companies who want to ...
All About Google (03 May 2007) There is absolutely no way to be sure how to get your site to number one on
Google, but here are a few things that we know can help.
An Ethical Alternative to Doorway Pages (03 May 2007) This article addresses the issue of doorway pages, proposes an acceptable alternative and offers some insights into the basic principles of search engine optimization.
Are You A Google Junkie (03 May 2007) Google this, Google that, Google Google Google....... My name is Debbie and I am a Google PR Junkie. I have to laugh at myself as I say that. Because to me I was a Google PR junkie. I had to know w...
Are You Getting Nuked By Google Lately? (03 May 2007) Since the last Google update, there have been many instances and examples of the Google Nuke Bot! This is what I call it anyway. Have you visited a favorite website lately only to realize they've been nuked by Google?
Article Marketing: Fox in the Competitor Hen House or Chicken Little? (03 May 2007) Article marketing can put a link to your business on competitor websites. Don't be foolish and request removal of articles from your competition's website. That link will do you more good than any crowded and off-topic links directory plastered beside thousands of other competitors on a poorly ranked page that nobody ever looks at.
Attack Of The Killer Google Zombies! (03 May 2007) I was walking along the beach front this week with the warm sunshine in my face. You would think I'd be happy right? Wrong! I was absolutely raging mad! Why? Because I can't stop thinking about people the world over who are turning into Killer Google Zombies!
Avoiding a Bad Search Engine Optimization Experience (03 May 2007) What do you need to look for when choosing a search engine optimization provider? There are many companies out there selling this service. What should you look for to make your search a success?
Balancing Paid and Organic Search Listings (03 May 2007) Does your company's website really need to be listed in both the organic or "natural" search results as well as the paid "sponsored" results? According to panel of search engine experts at a recent Search Engine Strategies conference, the answer is yes. Most search engine marketing experts agree that a combined approach—one that relies on both organic search engine rankings and paid listings works best.
Basic Search Engine Optimization For Dummies (03 May 2007) OK, you published your site, now you just sit by the phone with a notepad as the orders pour in, right? Well, weeks go by and nothing happens. What's wrong?
Black Hat SEO and the Sneaky Redirect (03 May 2007) The dangers of Black Hat SEO. Some popular SEO tactics should be avoided in order to maintain your good search engine ranking. One of these tactics includes the Sneaky Redirection Page.
Blogging, Spamming, and Blog Spam (03 May 2007) There is a right way to do things and a wrong way... We all know that spam is wrong.
Cache in the Bank: Understanding Googles Advanced Operators (03 May 2007) The Google cache feature can be particularly helpful to webmasters who want to see when their site was last indexed by Google. It has also been used to retrieve "lost" web pages, and by forensic investigators. Google offers other helpful operators as well, including "LINK", "INTITLE", and "INURL". This article offers an overview of each of those operators.
Choosing your Meta-Keywords (03 May 2007) Relvancy, frequency of search requests and competition for ranking in search engine results pages are importnat considerations when choosing the all imprtnat keywords /phrases for your website. These basics of keyword analysis are described here.
